@anildash IIRC Livejournal was acquired for growth/tech potential. The GPL code and ana/cutter userbase was problematic. Vox was the clean room implementation.

https://www.sfgate.com/entertainment/article/A-MATTER-OF-DEATH-AND-LIVEJOURNAL-2689569.php

At the time Technorati's top 3 were Blogger/LJ,/6a...