Paul Lindner

*This is how Googlebot fetched the page*

So my #perfcrastination  with SEO got the shout out, so I guess I should tell you more...  I learned a few things about driving search traffic at some startups and at LinkedIn which really mastered the practice. When Authorship was unlaunched I noticed that we did quite poorly in this area.

So I got our sites verified on Google Webmaster tools and started going through a few checklists.  Bushels of low hanging fruit.  Many issues have been fixed, but there are many more to go.  I'm collecting resources on this sites page:

https://sites.google.com/a/google.com/oz/oz-documentation/seo

And here's a cover bug that lists many of the problems found:

https://b2.corp.google.com/issues/17438991

Also if you're interested in these issues I can add you to the webmaster tools sites.  You can see what people are searching for and what your pages look like to Googlebot.  And hopefully it's not like the /explore page (which is fixed in http://cr/75340820)

[we now return you to your I release code freeze scramble]


https://plus.google.com/photos/107786897865850743842/albums/6058268239207694881/6058268240831870450

#googplus

#googplus

FYI -  Search is unlaunching social features today:

https://ariane.googleplex.com/launch/121162 (Authorship)
https://ariane.googleplex.com/launch/120045 (SpYW)

This is a reactive release, so no explicit comms will go out.  If anyone asks you should escalate through PR.  There will be a public post about some of this by John Mueller.

Sad to see it go, but I do understand the reasons why.




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#googplus

Anyone interested in a structured data/markup/schema group to coordinate external facing efforts?

It seems that we're moving in the same directions:

- Publisher Markup (authorship/schema)
- Interactive Posts for Google+
- Moments API
- Inbox Actions (JSON-LD)
- Tools (SDTT, markup helper)

If interested you can plus people into this thread and I'll create a G+ community with these people as seed members...




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Boswell relevant....

@103827306991532885669  -- just had a chat with the CTO of vizify where I explained authorship.


https://www.vizify.com/

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#googplus

My I/O talk authorship document (pending legal approval)  Improvements welcome.

*Like an H6*

Popping nodes in the dom, like a blizzard
When we code we do it right gettin slizzard
Sippin sizzurp in my box, like 6 px
Now I'm feeling so small like a H6
Like a H6, Like a H6
Now I'm feeling so small like a H6
Like a H6, Like a H6
Now I'm feeling so small like a H6

Gimme that See-SeeEssEss
Gimme that Duh-Duh-OM
Browsers love my style, and my tables gettin wild
Get them browsers scaling, we get that class and that prop
Now give me 2 more nodes cause you know it don't stop




#googplus

#googplus

How about support for humans.txt in authorship?


https://plus.google.com/114334906202592742096/posts/BJeDvcawpsJ

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#googplus

*Suggest* -- _it's not just for search queries_

Is there a "Google Cookbook" resource for our customers on how best to use our plethora of services given a scenario?

The specific example I have is "opening a new restaurant".  Here's some of the steps I can see that we might want to suggest.

* -Sign up for a MapMaker account, add your Restaurant.-
  http://mapmaker.google.com/
  Oops, found out you can add your listing here instead:
  http://www.google.com/places/
* _.....wait for review of your edits...._ * Do not create a Google+ profile (yet) despite what you read at:
  http://www.google.com/+/business/
* Consider Apps For Your Domain    http://deployment.googleapps.com/Home/small-business
* Create a website for your business using Google Sites
  (Or maybe Google Drive?  Or just host it)
* Sign up for Webmaster Tools.
  https://www.google.com/webmaster/tools/
  - Verify website ownership via DNS or 'magic' file.
  - Set your geographic target.
  - Set up sitelinks for directions/menus
  - more?

* Sign up for AdWords.  Set your timezone forever and ever:
   https://www.google.com/adwords
* Sign up for Google Analytics
   https://www.google.com/analytics
* Sign up for Blogger, and create a blog.
   https://blogger.com/
* Add the following to your website
  - Google Analytics
  - plusone/share buttons
    https://developers.google.com/+/plugins/

* Phew, -MapMaker- Google Local listing approved weeks later!
* Go to the Google+ Places page, and submit request for verification.
* _.....wait for postcard to arrive in the mail....._
* Start posting to twitter/facebook/tumblr/yelp in frustration.
* Get Zagat rated:
   http://www.zagat.com/restaurant-owners
   email to presskits@zagat.com
   [??? Is this obsolete information?]

* Hooray!  My business verification postcard has arrived.
* Verify my business!  Create my plus page linked to my Places page.
* [delete any plus pages you may have created before this point. so sorry!]
* Connect Plus page to my website
  http://support.google.com/plus/bin/answer.py?hl=en&answer=1713826
  - add magic <link.. tag> or a brand badge widget to verify.
* Add my Opentable link.
* Get interior street view for my business
   http://maps.google.com/help/maps/businessphotos/
* Add Blog/Social Networking links to my Plus page for authorship.
* Upload photos to my Plus Page.
* Get Followers for my Page and have them write reviews.
* Sign up for Google Offers
  https://www.google.com/offers/business/
* Start an Adwords campaign.
* Post regularly to the PlusPage by setting a reminder email.

After poking around gathering these links it really makes you realize that our Org Chart is on display and how painful this is for users that just want to get things done.  I also realize that we've made great progress in unifying many services.

That said, there's lots that could be done.  Can we suggest the next step to a user?  Can we remove the speed bumps between products.  Can we infer customer intent? ("It looks like you're opening a restaurant, you might want to do A, B, C next.)




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So does anyone have a contact at the newly acquired frommers?  Zagat folks?

Looks like their community site runs a version of Demand Media's Pluck. (If you've ever commented on SFgate you'll recognize it right away).

It'd be nice if Pluck supported authorship and proper schema.org markup, even it it's only on Frommers for the time being.  [See poor Arthur Frommer's profile below...]


http://www.frommers.com/community/persona.html?UID=704684

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When did we start removing the little profile thumbnails from personal search results?  I saw this a while back but just assumed I was in some latency experiment...

I've been telling sites that XFN and such are a way for them to "stand out in search" because of the profile photo annotations.

Should we be pushing harder for sites to adopt authorship?  Also why are Don Dodge and Jeff Reine not showing up as authors in the results below?  Weird....

Would appreciate any clarification.


https://plus.google.com/photos/107786897865850743842/albums/5763945832968580897/5763945832521104850

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Resharing internally...

Do you get depressed when you view-source?

Recently I've been doing this a bit for authorship and thought it might be fun to do it in a more general public way. Anyone interested in being a celebrity judge?


https://plus.google.com/117259934788907243749/posts/A6hCjzRdzBD

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To further google memeification I just added imgur.com and 9gag.com igraph rules.

Anyone know the folks that run these fine sites so we can kindly ask them to support authorship markup?




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I just updated my profile link to Google+ so authorship annotations can work.

http://t.co/uB6kFxc6

Do you participate in the mediawiki open source project and want to help authorship at Google? Let me or @102662722116509970382 know, we'd appreciate any assistance.




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Want to help Google+ and Google's social efforts succeed but don't know how? Do you use other social sites on the web?

Here's one way you can help -- no coding required!

Pick a site from this list:

https://docs.google.com/a/google.com/spreadsheet/ccc?key=0AvPwfdG5fY41dE1KTk9TZGh0Wl9yaVVCNlFld3g5V1...

And fill out details on this form:

https://docs.google.com/a/google.com/spreadsheet/viewform?hl=en_US&formkey=dGg0aFpOLW9JVWpCa0t3d...

Once this is done we can add support for these sites in iGraph -- this will help social suggestions, social search, the authorship effort and more. Please feel free to reach out to me if you need more information or have questions.

Thanks!


https://docs.google.com/a/google.com/spreadsheet/viewform?hl=en_US&formkey=dGg0aFpOLW9JVWpCa0t3d...

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PHP / HTML5 / Openweb hackers.. Heres how you can help Wikipedia support our Authorship initiative:

https://bugzilla.wikimedia.org/show_bug.cgi?id=29968

See the linked bugs for HTML5 issues.


https://bugzilla.wikimedia.org/show_bug.cgi?id=29968

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#googplus

Here's an even easier way to improve iGraph coverage! Just cut-and-paste URLs into the following form and I'll take care of the rest. (My previous multi-step howto only resulted in about a half-dozen submissions..)

You can find a list of uncovered sites here:

http://s/?fileprint=//depot/google3/googledata/quality/igraph/userid_handler_defs/README

By doing this you'll help improve the social search, improve authorship detection and make building the implicit graph easier.


https://spreadsheets3.google.com/spreadsheet/viewform?formkey=dGg0aFpOLW9JVWpCa0t3d2ItR1BlSVE6MQ

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