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Paul Lindner
 

*This is how Googlebot fetched the page*

So my  with SEO got the shout out, so I guess I should tell you more...  I learned a few things about driving search traffic at some startups and at LinkedIn which really mastered the practice. When Authorship was unlaunched I noticed that we did quite poorly in this area.

So I got our sites verified on Google Webmaster tools and started going through a few checklists.  Bushels of low hanging fruit.  Many issues have been fixed, but there are many more to go.  I'm collecting resources on this sites page:

https://sites.google.com/a/google.com/oz/oz-documentation/seo

And here's a cover bug that lists many of the problems found:

https://b2.corp.google.com/issues/17438991

Also if you're interested in these issues I can add you to the webmaster tools sites.  You can see what people are searching for and what your pages look like to Googlebot.  And hopefully it's not like the /explore page (which is fixed in http://cr/75340820)

[we now return you to your I release code freeze scramble]


https://plus.google.com/photos/107786897865850743842/albums/6058268239207694881/6058268240831870450






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Paul Lindner
 

FYI -  Search is unlaunching social features today:

https://ariane.googleplex.com/launch/121162 (Authorship)
https://ariane.googleplex.com/launch/120045 (SpYW)

This is a reactive release, so no explicit comms will go out.  If anyone asks you should escalate through PR.  There will be a public post about some of this by John Mueller.

Sad to see it go, but I do understand the reasons why.









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Paul Lindner
 

I hope you can update Mark with authorship changes the same way you treat Search Engine Land.

I hope you can update Mark with authorship changes the same way you treat Search Engine Land....  He's going to lose some major credibility.

Originally shared by Mark Traphagen

Interview with Me About Google Authorship

Andre Alpar of OMReport.de interviewed me last June at SMX Advanced in Seattle about Google Authorship and the changes we had seen from the beginning of the year up to that point.

Please note that this interview was conducted before Google removed all author photos from regular search, but Authorship still works, and I believe the principles I discuss here are still valid.

http://www.omreport.com/episode-39-interview-with-mark-traphagen/

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Paul Lindner
 

Soundcloud and Google+: now better integrated.

Soundcloud and Google+: now better integrated.

If you already have a Soundcloud account go here:

http://soundcloud.com/settings/connections

If you create content on Soundcloud you definitely want to connect your profiles.  Add your Google+ profile here:

http://soundcloud.com/settings/advanced

And then add your Soundcloud profile here:

  https://plus.google.com/me/edit

Soundcloud supports authorship markup, and connected profiles makes your Soundcloud content eligible for enhanced search results!

Originally shared by Ade Oshineye

This: https://soundcheck.soundcloud.com/music/social-focus-google is cool.

But this: https://soundcloud.com/mayerhawthorne is cooler. /followed.

https://soundcheck.soundcloud.com/music/social-focus-google

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Paul Lindner
 

I was talking to Brett Slatkin about authorship and he mentioned the Google Consumer surveys offers an A/B image...

I was talking to Brett Slatkin about authorship and he mentioned the Google Consumer surveys offers an A/B image survey that would be perfect for Authorship profile photo optimization.

You also get geographic/demographic breakdowns so I suspect that it's a good deal more informative than the OK Cupid bestface system.

https://www.google.com/insights/consumersurveys/home

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Paul Lindner
 

Anyone interested in a structured data/markup/schema group to coordinate external facing efforts?

It seems that we're moving in the same directions:

- Publisher Markup (authorship/schema)
- Interactive Posts for Google+
- Moments API
- Inbox Actions (JSON-LD)
- Tools (SDTT, markup helper)

If interested you can plus people into this thread and I'll create a G+ community with these people as seed members...









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Paul Lindner
 

Boswell relevant....

@103827306991532885669  -- just had a chat with the CTO of vizify where I explained authorship.


https://www.vizify.com/






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Paul Lindner
 

Your investment in authorship continues to pay dividends.

Your investment in authorship continues to pay dividends. Thanks everyone for implementing -- it makes products like this possible.

Originally shared by AJ Kohn

Content Recommendations for Your Mobile Website

When you help someone find a great article on your site, you’re not only making them happier, you’re inspiring deeper engagement and loyalty. That's why today, we're bringing together elements of Google+ and Google Search to suggest the right content from your mobile website, at just the right time.

For example: Forbes visitors can now more easily discover other Forbes articles based on Search Authorship, signals and other articles with lots of Google+ activity (including +1's and shares). In all cases, recommended content is based on the specific page the visitor is viewing, to boost the relevance of recommendations. And they only appear when people tap for more, so as not to interrupt their browsing experience.

Very interesting on a lot of fronts!

     

http://googleplusplatform.blogspot.com/2013/05/content-recommendations.html

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Paul Lindner
 

My I/O talk authorship document (pending legal approval)  Improvements welcome.

*Like an H6*

Popping nodes in the dom, like a blizzard
When we code we do it right gettin slizzard
Sippin sizzurp in my box, like 6 px
Now I'm feeling so small like a H6
Like a H6, Like a H6
Now I'm feeling so small like a H6
Like a H6, Like a H6
Now I'm feeling so small like a H6

Gimme that See-SeeEssEss
Gimme that Duh-Duh-OM
Browsers love my style, and my tables gettin wild
Get them browsers scaling, we get that class and that prop
Now give me 2 more nodes cause you know it don't stop









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Paul Lindner
 

Going to I/O? Chris Messina and I will talk about authorship and many other topics of interest to web publishers..

Going to I/O? Chris Messina and I will talk about authorship and many other topics of interest to web publishers..

https://developers.google.com/events/io/sessions/332357156

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Paul Lindner
 

How about support for humans.txt in authorship?


https://plus.google.com/114334906202592742096/posts/BJeDvcawpsJ






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Paul Lindner
 

*Suggest* -- _it's not just for search queries_

Is there a "Google Cookbook" resource for our customers on how best to use our plethora of services given a scenario?

The specific example I have is "opening a new restaurant".  Here's some of the steps I can see that we might want to suggest.

* -Sign up for a MapMaker account, add your Restaurant.-
  http://mapmaker.google.com/
  Oops, found out you can add your listing here instead:
  http://www.google.com/places/
* _.....wait for review of your edits...._ * Do not create a Google+ profile (yet) despite what you read at:
  http://www.google.com/+/business/
* Consider Apps For Your Domain    http://deployment.googleapps.com/Home/small-business
* Create a website for your business using Google Sites
  (Or maybe Google Drive?  Or just host it)
* Sign up for Webmaster Tools.
  https://www.google.com/webmaster/tools/
  - Verify website ownership via DNS or 'magic' file.
  - Set your geographic target.
  - Set up sitelinks for directions/menus
  - more?

* Sign up for AdWords.  Set your timezone forever and ever:
   https://www.google.com/adwords
* Sign up for Google Analytics
   https://www.google.com/analytics
* Sign up for Blogger, and create a blog.
   https://blogger.com/
* Add the following to your website
  - Google Analytics
  - plusone/share buttons
    https://developers.google.com/+/plugins/

* Phew, -MapMaker- Google Local listing approved weeks later!
* Go to the Google+ Places page, and submit request for verification.
* _.....wait for postcard to arrive in the mail....._
* Start posting to twitter/facebook/tumblr/yelp in frustration.
* Get Zagat rated:
   http://www.zagat.com/restaurant-owners
   email to presskits@zagat.com
   [??? Is this obsolete information?]

* Hooray!  My business verification postcard has arrived.
* Verify my business!  Create my plus page linked to my Places page.
* [delete any plus pages you may have created before this point. so sorry!]
* Connect Plus page to my website
  http://support.google.com/plus/bin/answer.py?hl=en&answer=1713826
  - add magic <link.. tag> or a brand badge widget to verify.
* Add my Opentable link.
* Get interior street view for my business
   http://maps.google.com/help/maps/businessphotos/
* Add Blog/Social Networking links to my Plus page for authorship.
* Upload photos to my Plus Page.
* Get Followers for my Page and have them write reviews.
* Sign up for Google Offers
  https://www.google.com/offers/business/
* Start an Adwords campaign.
* Post regularly to the PlusPage by setting a reminder email.

After poking around gathering these links it really makes you realize that our Org Chart is on display and how painful this is for users that just want to get things done.  I also realize that we've made great progress in unifying many services.

That said, there's lots that could be done.  Can we suggest the next step to a user?  Can we remove the speed bumps between products.  Can we infer customer intent? ("It looks like you're opening a restaurant, you might want to do A, B, C next.)









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Paul Lindner
 

So does anyone have a contact at the newly acquired frommers?  Zagat folks?

Looks like their community site runs a version of Demand Media's Pluck. (If you've ever commented on SFgate you'll recognize it right away).

It'd be nice if Pluck supported authorship and proper schema.org markup, even it it's only on Frommers for the time being.  [See poor Arthur Frommer's profile below...]


http://www.frommers.com/community/persona.html?UID=704684






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Paul Lindner
 

When did we start removing the little profile thumbnails from personal search results?  I saw this a while back but just assumed I was in some latency experiment...

I've been telling sites that XFN and such are a way for them to "stand out in search" because of the profile photo annotations.

Should we be pushing harder for sites to adopt authorship?  Also why are Don Dodge and Jeff Reine not showing up as authors in the results below?  Weird....

Would appreciate any clarification.


https://plus.google.com/photos/107786897865850743842/albums/5763945832968580897/5763945832521104850






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Paul Lindner
 

A really well written, must-read article about Google's Authorship program.

A really well written, must-read article about Google's Authorship program.

And this applies to anything you author.  For example, if you're an open source developer you should definitely link your github profile.  Video and photo sites?  Same thing.

Most sites are supporting XFN these days so the more links to your Google+ profile, the more often your face will show up next to your content.

http://www.stonetemple.com/relauthor-defined-with-googles-sagar-kamdar/

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Paul Lindner
 

Want to make your blog stand out in search results?  Here's how you do it with Typepad!

Want to make your blog stand out in search results?  Here's how you do it with Typepad!

http://everything.typepad.com/blog/2012/06/claiming-your-content-with-the-google-authorship-feature....

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Paul Lindner
 

Do you have a Panoramio account?

Do you have a Panoramio account?

Consider adding a link your Google+ profile here http://www.panoramio.com/settings/

Then add your Panoramio account to your Google+ profile (in the Other Profiles section). When linked both ways it will enable people in your circles to find your Panoramio content in personalized search.

[Note: This works for most sites supporting authorship that include profile pages.]

http://panoramio.com/settings/

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Paul Lindner
 

Resharing internally...

Do you get depressed when you view-source?

Recently I've been doing this a bit for authorship and thought it might be fun to do it in a more general public way. Anyone interested in being a celebrity judge?


https://plus.google.com/117259934788907243749/posts/A6hCjzRdzBD






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Paul Lindner
 

Would people be interested in a periodic hangout where me and my weekly Google guest makeover your web site with...

Would people be interested in a periodic hangout where me and my weekly Google guest makeover your web site with Googley features? We'd have a special guest each time and go over things like authorship markup, security, performance, APIs, widgets etc?

+1 this post if you're interested. Feel free to nominate your favorite site you'd like me to put under the microscope in the comments...

[nifty CC BY-NC-SA 2.0 photo from flickr user spike55151]

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Paul Lindner
 

To further google memeification I just added imgur.com and 9gag.com igraph rules.

Anyone know the folks that run these fine sites so we can kindly ask them to support authorship markup?









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Paul Lindner
 

I just updated my profile link to Google+ so authorship annotations can work.

http://t.co/uB6kFxc6

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Paul Lindner
 

Do you participate in the mediawiki open source project and want to help authorship at Google? Let me or @102662722116509970382 know, we'd appreciate any assistance.









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Paul Lindner
 

Want to help Google+ and Google's social efforts succeed but don't know how? Do you use other social sites on the web?

Here's one way you can help -- no coding required!

Pick a site from this list:

https://docs.google.com/a/google.com/spreadsheet/ccc?key=0AvPwfdG5fY41dE1KTk9TZGh0Wl9yaVVCNlFld3g5V1...

And fill out details on this form:

https://docs.google.com/a/google.com/spreadsheet/viewform?hl=en_US&formkey=dGg0aFpOLW9JVWpCa0t3d...

Once this is done we can add support for these sites in iGraph -- this will help social suggestions, social search, the authorship effort and more. Please feel free to reach out to me if you need more information or have questions.

Thanks!


https://docs.google.com/a/google.com/spreadsheet/viewform?hl=en_US&formkey=dGg0aFpOLW9JVWpCa0t3d...






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Paul Lindner
 

PHP / HTML5 / Openweb hackers.. Heres how you can help Wikipedia support our Authorship initiative:

https://bugzilla.wikimedia.org/show_bug.cgi?id=29968

See the linked bugs for HTML5 issues.


https://bugzilla.wikimedia.org/show_bug.cgi?id=29968






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Paul Lindner
 

Here's an even easier way to improve iGraph coverage! Just cut-and-paste URLs into the following form and I'll take care of the rest. (My previous multi-step howto only resulted in about a half-dozen submissions..)

You can find a list of uncovered sites here:

http://s/?fileprint=//depot/google3/googledata/quality/igraph/userid_handler_defs/README

By doing this you'll help improve the social search, improve authorship detection and make building the implicit graph easier.


https://spreadsheets3.google.com/spreadsheet/viewform?formkey=dGg0aFpOLW9JVWpCa0t3d2ItR1BlSVE6MQ






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