Circles success story #1.
I wanted to tell people about the awesome mobile apps. Normally I'd buzz it and you'd see it in your stream even for people on Emerald Sea that have been using it for a long time.
However... since I have a circle I'm calling "Other Googlers" I just sent it to that circle and didn't waste other folks time. Just like I'm only sharing this keen observation to es-folks..
so cool...
#googplus