"Google should just buy stuff for me" -- Sergey at a TGIF a while back.
... or Takeout for subscription services
Think about Spotify, Rdio, Netflix, HBO and other content subscription services. Once you stop paying you have nothing left. Takeout is nothing more than references to a paywall.
A way to disrupt this might be to structure systems to reward you with ownership of a portion of the catalog each month. Examples:
- Your most listened song or TV show.
- The ebook you shared the most.
- etc.
Then when your subscription period ends you get to keep the fruits of this relationship.
In many ways this is like the Columbia House[1] or BMG music club. You get a free thing each month by default. You can sample the entire catalog, or get more if you want. But you're always *owning* something new and interesting each month.
[1]