When I want reliable stats I always turn to BirdSignals
_We'll all be watching and cheering for our favorite athletes on TV in the next few days. In fact, 81% of Twitter users say that they will watch at least some part of the games. Of those, over half said they will be likely to Tweet about it as well ++ ._
_Through our TV conversation targeting, we make it easy to promote Tweets to users engaged with specific events on TV. This feature allows you to interact with people as they talk about a TV show on Twitter before, during and after it airs._
_++ Source: #Birdsignals, Twitter & Vision Critical, February 2014_
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