Everyone's posting Ben Evans blog posts these days.. I always take them with a grain of salt given his coverage of G+ over the years...
_So, my more-or-less serious theory (based on absolutely no chats with actual real Google employees) is that Google will never make a decent social product, nor any other product for which the engineering is generic and success depends on judgement calls around the UX, because Google’s culture does not appear to respect skills needed for such products._
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