What will it take to change this narrative:
_There are companies that do not get social and they never will. Apple’s one of them, Google is the other: they’ve failed with Google+. When your culture is engineering-focused, you do not understand social. Social is a very emotional experience. Engineers are not so much, in a lot of cases,_
It won't be facts, since any numbers we release are instantly dismissed. My guess is that we're going to have to move influentials over, one-by-one until the zeitgeist changes. People only see what's in their bubble, and Google's social efforts don't penetrate.... yet.
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