It seems inescapable that our society will need to find its own formula for underwriting the cost of preserving knowledge in media that will have some permanence. - Vint Cerf - We're Going Backward

I've seen this firsthand.  Albums from some lesser known bands I listened to in the 90s are not available in digital format.  When the CDs finally bit rot the music will be gone forever unless someone rips and uploads them.  Some content never made the jump from VHS, also at risk of loss when the tapes degrade.

Support the Internet Archive and other efforts if you value this.  Also work towards a future self-archiving decentralized web where content can live beyond the data silos they currently occupy.