Interesting ideas that protocols can be monetized thus leading to more diversity.
I'm not sure I agree with the premise. Large players have many more levers to get their protocols adopted and defend their turf.
There's also the risk that all new protocols will _require_ monetization so governments and internet infrastructure orgs can extract rents/taxes from the activity on the network.
On the other hand if the Gopher Protocol was monetized I might be sipping drinks on the beach instead of toiling in the protobuf mines...