I recommend reading Zuboff to get an alternate perspective on what we do around here. I also believe understanding her PoV can help you understand why Europe behaves the way they do.
I do think she is on to something with her concept of behavioral surplus. Google has succeeded in extracting knowledge from events in a way that while it does benefit people (free ad supported things!) also has downsides.
Also looking forward to her upcoming book, if it's like her others it will likely be prescient. (See _In the Age of the Smart Machine_ and _Support Economy_)
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