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Reviewing a doc and looking for suggestions on an evocative way of conveying non-technical user of a product? Here's the passage I flagged:

And not just a lot of people, but everyday people -- people like our mothers, our gym-buddies, that one friend that DMs you all the funny tweets.

I didn't see any specific replacement suggestions on:
http://geekfeminism.wikia.com/wiki/So_simple,_your_mother_could_do_it