To the top of the reading/study list...
This paper describes something I've known in my gut, especially as someone that can remember the pre-internet analog world, and wonders if we've though through the knock-on effects of the technology we are creating....
Businesses also optimize: a business as a whole optimizes marginal revenue, data science finds best-fit models, and websites iteratively improve
click counts by random A/B testing. Unfortunately, optimizing a business
goal often involves sculpting customer perceptions and behaviors, thereby
reducing the entropy of human behavior, choice, and autonomy. In short,
to calibrate our brains, we need autonomy; to submit it to organized optimization, we must forgo it.