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Where'd my efficiency gains go?

The AI for Climate Change talk mentions Jevons' Paradox, which explains why efficiency gains actually increase usage of a resource.

https://onlinelibrary.wiley.com/doi/pdf/10.1111/jiec.12285 describes how one might use intervene. Interesting reading.

It concludes with:

Findings from the modeling highlight the need to implement
a system of interventions that can influence the strength and
direction of each of the feedback loops within the system being
intervened with, if CE are to be more reliably reduced than
they are at present. Single interventions are much less likely to
succeed and are, in fact, less efficient at producing the desired
results. Further, because the system is constantly evolving,
intervening with it requires a responsive, holistic approach, while
maintaining focus on a long-term goal.